How do you determine what digital software product to build next?

Makoto Kern
1 min readJan 14, 2023


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This is why there is a product development cycle so that you can work on numerous projects simultaneously.

Typically, none of the things you intend to construct will work.

Consequently, you must establish a procedure within your organization for rapidly developing products, testing their viability, and iterating from there.

It is more important to have a strategically capable team that can produce MVPs rapidly and measure the results (user feedback/research) than it is to be a futurist.

Yes, you need a visionary to see the big picture/long-term horizon. For the short-term (3 months), you need a process that requires rapid iteration rather than attempting to hit a home run and only releasing anything once it is flawless.

Connect with me @Makoto Kern — IIIMPACT, Inc.

We’ve launched hundreds of digital products by partnering with our clients both strategically and tactically through DesignOps and DevOps best practices. Visit our website to learn more and see more news and articles on these topics.